William Widman Architectural Photography FAQ

Do you travel for shoots?

What do you charge?

My pricing reflect three categories of value; creativity, post production, and photo usage. Creativity includes all pre-production and day-of activities.

Post production is extensive for my work, and usually takes at least as long as the shoot does, but often requires a 2x or 3x multiple of that time.

Photo usage is basically considering the questions of how many people will see this, and how many parties stand to make money because of these images. See “license & usage” below for more information.

If you’d like to request a rate sheet, do so here.

Do you offer discounts?

The best way to see savings is to take advantage of cost-sharing with other parties. The more parties that share the costs, the cheaper it gets for everyone. For more on cost-sharing, see “what is cost-sharing”.

What is cost-sharing?

It is very beneficial to consider other parties who might benefit from photographs of your project: The owner, interior designers, landscape architects, contractors, consultants, tenants, product manufacturers, engineers, etc. I charge a licensing fee for each additional party, then divide the total fee by the number of parties involved, which can lead to huge savings for each client.

Below is an example of Cost Sharing:

Who owns the images after a shoot?

All of my images are intellectual property and registered with the copyright office. I retain the copyrights to all the images I create. Images are licensed to clients for specific use and duration.

Think of it like music. If someone at Company X buys a song on iTunes, they don’t actually own the song, and while they can listen to any particular song as many times as they want while they work, if they want to use that song in a TV commercial, they have to negotiate additional licensing that reflects the vastly different usage of the song.

Is licensing included in your pricing?

All of my commissioned shoots include 3 years of licensing for the following usages: Website, Social Media (photo credit required), Trade Show Display, Corporate Collateral, Professional Competitions, and Wall Display. Additional usage may require additional licensing.

Is it okay to share the images with other parties or entities?

Only the parties who have licensed the photos are allowed to use them. Others interested in using the images may obtain the appropriate license from me in order to avoid infringement.

Is it okay to share photos on social media?

Definitely! Please include photo credit.