William Widman Architectural Photography

As a professional architectural and commercial photographer, capturing Stilbin Menswear by Icetime Luxe in Coastal Grand Mall, Myrtle Beach, SC, was an opportunity to highlight the design, branding, and retail experience that sets this space apart.

Retail environments are about more than just merchandise—they’re about atmosphere, layout, lighting, and flow. My goal with this photoshoot was to visually communicate the store’s upscale, modern aesthetic and how it invites customers into a refined shopping experience.

From the clean architectural lines to the strategic lighting and product placement, I focused on showcasing the elements that reflect the brand’s identity and appeal to its clientele.

These images are not only a visual record but a powerful marketing tool for both the brand and the design team behind the space.

The project consisted of photographing the exterior and interior space.